It's Business, Not Social™.
THE REALITY
- LinkedIn is a business tool.
- Your network is the asset.
- Attention isn’t the goal. Credibility is.
- Most only use 20% of the capability.
TAKEAWAY
If you don’t build the right network first, nothing else works.
Every interaction on LinkedIn should be focused on supporting the health of your network.
Your Network Is the Asset
Your Referral Engine
Your network is your referral engine.
The right people create introductions and opportunities.
The right people create introductions and opportunities.
Not a Numbers Game
Many connections < nurtured network.
Quality beats quantity. Every time.
Quality beats quantity. Every time.
Intentionality Matters
Be intentional with connections. You will get better results with a targeted network.
Benchmark
You need to know who is in your network and how you are growing it over time.
The quality of your network determines the quality of your opportunities.
Your Network Anatomy
Clients and Former Clients
People who already know your value.
Strategic Partners & Centers of Influence
People who serve your audience and refer.
Prospects
Not “everyone.” The right fit only.
Peers in Your Space
People you respect and learn from.
If you can’t explain why you’re connecting, don’t.
Network Drives Everything Else
Profile = Credibility Page
People check your profile to decide if you’re worth their time. Make it clear what you do, who you help, and why you’re credible.
Content = Sharing Expertise and Experience
Content keeps you visible with the right people. Share expertise, not just photos of the last event you went to.
Outreach = Human & Specific
Outreach should be personal and specific. No automation within LinkedIn.
Your profile, content and outreach support your network.
How We Work
Intero Advisory
- Tell it like it is. No sugarcoating.
- No fancy language and buzzwords.
- No automation within LinkedIn.
- Online and in-person must match.
- Best practices, not trends.
15+
Years of Results
Thousands of leaders and professionals coaching, trained, and supported.
Results are better conversations, introductions, opportunities.