- LinkedIn is a business tool.
- Your network is the asset.
- Attention isn’t the goal. Credibility is.
- Most only use 20% of the capability.
Every interaction on LinkedIn should be focused on supporting the health of your network.
Your network is your referral engine.
The right people create introductions and opportunities.
Many connections < nurtured network.
Quality beats quantity. Every time.
Be intentional with connections. You will get better results with a targeted network.
You need to know who is in your network and how you are growing it over time.
The quality of your network determines the quality of your opportunities.
People who already know your value.
People who serve your audience and refer.
Not “everyone.” The right fit only.
People you respect and learn from.
If you can’t explain why you’re connecting, don’t.
People check your profile to decide if you’re worth their time. Make it clear what you do, who you help, and why you’re credible.
Content keeps you visible with the right people. Share expertise, not just photos of the last event you went to.
Outreach should be personal and specific. No automation within LinkedIn.
Your profile, content and outreach support your network.
- Tell it like it is. No sugarcoating.
- No fancy language and buzzwords.
- No automation within LinkedIn.
- Online and in-person must match.
- Best practices, not trends.
Thousands of leaders and professionals coaching, trained, and supported.
Results are better conversations, introductions, opportunities.
If you don’t build the right network first, nothing else works.